Having begun his career as a visual designer, Moshe spent the next fifteen years across user research, software engineering, digital marketing and user-centred design. He co-founded the Future Strategy Club in 2016 in an attempt to challenge the way we think about strategy.

Over the last ten years he has redefined and led new digital business propositions for a number of creative and digital agencies. Most recently, he spent a year setting up two service design studios, embedding the necessary systems, processes, governance models and ways of working.